Magento is a popular open-source eCommerce platform that is the cornerstone of many online retail stores worldwide. It provides scalability, customization, and a rich set of features to help websites perform optimally. But if your online store built on Magento is pulling less traffic and conversion then there might be something wrong with your Magento product page design.
Online businesses mostly ignore this, but product pages are responsible for wooing potential buyers. Therefore, making them an important part of your website which should include all the pivotal UX elements.
So, in this blog, we are going to provide you with some additional tips and mistakes to avoid in your Magento 2 product page layout.
Let’s get started!
Components of Magento Product Page Design
If you want your Magento page to rank and provide a seamless user experience. Then some essential elements that should be included in it are:
Include Branding on Every Page
Your visitors might skip your homepage and miss your logo. Keeping this in view, you must display your branding elements on all internal pages to maintain recognition.
Focus The Product
Your product should be the primary focus of the page, this means that it draws the viewer’s eye directly to it. You can hire UI/UX designers who know all about strategic placement, size, or visual emphasis to help you.
A Website Copy That Sells
Just make sure that the text on your page contains lead magnets and is in harmony with the whole theme and the products present on your page.
Design
The aim of your website design should be to offer smooth user flow, enhancing user experience.
Now, the essential components of the Magento website design must be cemented in your mind so let’s have a look at the process or stages that can help you design a flawless page.
Stages In the Magento Product Page Design
The whole process of designing the perfect Magento 2 product page layout is given below:
After the stages, let’s have a look at the top UX elements that can help you enhance the user flow, eventually improving your sales. Thus, laying the foundation of your long-term success and prosperity.
Increase your profits by (4X) with an online store built on Magento containing superb functionalities & features.
Indeed, the UI/UX of your online store should be your priority and below are top 8 UX elements that can enhance your online store performance.
Top 8 UX Elements for Magento Product Page Design
The Magento 2 product page layout should consist of certain elements that can elevate your business as well as provide your customers with fulfilling experience.
You can hire Magento developers for effective Magento-based online store development and add all these UX elements given below.
1. Clear Navigation
Always make sure that your product page has clear and intuitive navigation to help users find what they are searching for.
Source: HubSpot
The other two things that can help you increase conversions and improve user experience are given below:
- Addition of breadcrumbs which help users to switch between pages as well as navigate easily.
- The back button allows users to get back to the desired page.
The next on the list is the reviews and ratings section which enhances the product’s view in the eyes of the customer.
2. Ratings & Reviews
Showcasing the product reviews and ratings will help you build trust among the customers. The reviews are word of mouth which builds a more authentic product image.
Source: Consumer Reviews
You can present the ratings of your products in different ways such as:
- Use a visual star rating system to quickly portray product quality.
- Display numerical scores (4/5) alongside graphical representations such as pie charts etc.
The reviews and ratings strengthen the view of the product, eventually boosting the conversion rate.
3. Product Image
High-quality images and videos are good to provide a better product perception for the customers. Because in online buying the buyers cannot see or test the product.
Source: Amazon
Below are a few tips to ensure the best user experience
- Upload images that display products from various angles.
- Give zoom-in and zoom-out options to assist the shoppers in product analysis.
The low-quality imagery can hurt the purchasing decision of the buyer generating a wrong perception of the product.
4. Product Cost & Availability
It is important to show the product cost and availability because it offers customers essential information.
Source: Bonanza
The addition of these two features enables the customer to make better decisions, enhancing the overall shopping experience.
- Many brands are using the availability option to create a sense of urgency like “one left in stock” etc.
- Real-time display of cost and availability assists buyers in making better decisions.
This clarity is exceptionally useful in reducing the cart abandonment rate.
5. Magento Product Options
Magento, being one of the top platforms, presents different product options such as Simple, Configured, Grouped, and Bundled.
Source: MAGEFAN
This allows the sellers to add different varieties of products to offer customers with variations helping in:
- Providing a user-friendly way to choose any product.
- Customize the product before purchase.
You can use the option to offer a user-friendly way of selecting any product option.
6. Add To Cart Option
The Magento 2 product page layout has some essentials and one of them is Add to Cart as it helps the customers add the products to their cart.
Source: Bonanza
Your Add to Cart option should be distinguishable with unique colors. Here are a few other tips for that:
- You can make this button more prominent.
- It should be sticky in the mobile version.
The next thing you should add to your Magento site design is social proof, let us tell you what we mean by that!
7. Social Proof
It can be valuable for you to add the social share button that can help boost your website traffic.
Source: Marketing 36
The two things that the social media sharing icons can do for you:
- Boost website traffic.
- Improve conversion rate.
8. Up-sells & Cross-sells
The next important element that can provide your Magento product page layout design with a boost is up-sells and cross-sells. It is vital to offer substitute products and accessories as it increases customer retention, improving the chances of conversion.
Source: Ecommerceguide
Some of the benefits of the up-sells and cross-sells are given below:
- Making it easier for customers to find products that suit them best.
- Help them compare specifications thus providing them with freedom of choice.
It is smart to offer various categories to help buyers make fair decisions that benefit them.
Indeed, there are dozens of websites built on Magento but let us tell you about top tips that can help your Magento 2 product page layout be more customer centric.
7 Top Tips for Magento Product Page Design to Increase Sales
To increase sales, focus on showcasing high-quality images and detailed descriptions while ensuring a user-friendly layout and intuitive navigation.
Some more tips for Magento 2 product page layout are given below:
By following these tips, you can make your Magento product page layout design stand apart in the market in comparison to your competitors.
1. Focus on Your Target Audience
Your target audience should be your priority, and their requirements and preferences are going to help you build a website that fulfills their needs.
2. Maintain Consistency
The next major tip that most brands miss is ensuring that your branding is consistent across your store and all marketing channels. From the landing page to the order confirmation page, the page layout design should be consistent with colors, themes, and other specifications.
3. Simplicity Is Your Key
Simplicity allows your product information to be prominent, making customers more focused on your product. The captivating design may attract the audience, but it can divert their attention plus what’s the use of the website if it cannot bring you conversions?
4. Create a Website Copy That Sells
Write a copy that converts! For this include lead magnets. Also, keep your website short and simple because long and tedious messages fail to convert.
5. Follow Conventions
It is good to think outside of the box but follow conventions because they work. Such as including standard site navigation practices, search functionality and structure of the website will build a similar buying experience.
6. Leave Room for Improvement
Make sure to deploy changes as per transforming customer demands and remember to check user interaction patterns with your website to improve website design, functionalities, and navigation.
7. Prioritize Responsive Design
Make sure your website is responsive and fully functional for all screen sizes, making it suitable for shoppers using different devices.
The tips and the UX elements present above can elevate your online store but make sure to avoid certain mistakes given below:
Mistakes To Avoid in Magento Product Page Design
There are dozens of options available for online buyers and certain mistakes can disturb the user flow causing a decrease in sales.
But you can avoid these mistakes if you hire a Magento development agency that is experienced in designing and developing Magento-based stores. Let’s look at these mistakes so you can avoid them.
1. Incomplete Product Information
In online stores, the customers cannot touch or feel the product so the only thing they rely on is the product information. And providing less information is only going to generate distrust so try to give images, videos, visuals, reviews, and complete product information with features.
2. Lack of Social Proof
The social proof validates the choice which means increasing the trust of the customer eventually boosts the conversion rate. Not giving social sharing icon reduces visibility and trust.
3. Include Add to Cart Confirmation Message
After the addition of the product to the cart the pop-up appears. This helps the user avoid multiple additions to the same product. The non-inclusion of this feature can increase the cart abandonment rate.
Addition of Interactive Product Customization Tools
You can make your website more engaging by increasing the website interaction.
Although this can be expensive, you can hire developers who can add these features at a low cost.
| Tools | Details |
|---|---|
| Live Product Customization | Enable users to interact with the product customization tool where they can choose materials and colors etc. to see live updates. This can be helpful for users to visualize the customized product. |
| Augmented Reality (AR) | Deploy AR features that allow the users to try on products to see how items fit them. For instance: A pair of shoes on their feet. |
| Product Builders | You can offer step-by-step custom product builder for complex products allowing the customers to select various components of features as per their choice. |
The addition of these tools can surely enhance your product page assisting you to build trust that eventually builds brand loyalty.
Wrapping Up
You can increase your conversion rate as well as enhance your visibility by improving your Magento product page design. All you have to do is add the appropriate UX elements mentioned above that guarantee to make your website a success.
But including these elements involves a careful technical approach so that the flow of your website remains the same.
Need Help? Contact Devace for Flawless Magento 2 Product Page Layout
If you are looking to build or improve your product pages built on Magento then Devace with its top-notch Magento developers can be your best choice. Here’s why we are trusted worldwide:
- Domain proficiency.
- Top 1% talent.
- Flexible hiring model (hourly, project-based & permanent).
- Time zone Aligned.
We are available at your beck and call to book a free consultation with our Magento experts here
Frequently Asked Questions
How to develop a product page in Magento?
Tap on the product page in Magento, go to the Magento Admin panel, and then to Catalog> Products. Now click on Add Product select the product type and fill in all the details, for instance, the name, price, images, and description. You can now save and preview your changes to make sure everything is as per the requirements.
How can I find a Magento Development agency in the US?
You can find an affordable Magento development agency in the US by going on the listing websites like Clutch and Upwork. You can also go and search for the companies on Google and request free quotes to compare the process. Also, it is good if you consider the companies that provide flexible packages.
How is Devace Technologies, the best agency for Magento development?
The Devace technologies stand apart because of their flexible models that empower you to hire within your budget with no extra charges. We are committed to innovation and possess robust capabilities to add features and functionalities. And above all, our innovative designs and power of customization have made us the top choice of businesses worldwide.
How can you display my products on my website?
We display products on your website with high-quality images and videos from every angle including the zoom-in and zoom-out options. With imagery we understand the value of content, so we add detailed descriptions including features and clear specifications.
How Magento website design can help my business grow?
Magento website design includes the development of eCommerce sites utilizing Magento’s platform which provides customizable templates, top-notch features, and flexibility. And if you are building your website on Magento then it can help your business grow with its flexible system for managing the products and optimizing it for search engines.
Can small businesses use Magento eCommerce for their web development needs?
Of course, small businesses can leverage the power of Magento to fulfill all their eCommerce needs. As it offers both a free community edition and an advanced Commerce Edition. Therefore, allowing the businesses to select the solution based on their needs and budget. Another thing that makes the Magento the best is its flexibility and customizable features that accommodate growth.
